Table Of Content
On the other hand, the descender is the portion of a letter that extends below the baseline of a font. A serif is the little extra stroke or curves, at the ends of letters. However, tools aside, if you want to take your marketing skills to the next level, improving your understanding of design is essential. We’ll send you a definition and add frequently-raised terms to the glossary. Landing Page – The page of a website to which search results or digital ads link when clicked. A website may have a single landing page (the homepage), or – more typically – several.
Acceptable quality limit
Raster images, also known as bitmap images, are made up of a grid of pixels where each pixel represents a different color within the image. Raster images are resolution-dependent – they can’t be scaled up without losing quality. When these images are enlarged, the pixels are stretched, making the image appear blurry or pixelated. A grid is a framework of intersecting vertical and horizontal lines used to structure content in a design. Grids create consistency, help to align elements, and provide a basic structure for a design layout.
Hierarchy
Masthead can also refer to graphic image or text title at the top of a webpage. The margin is the blank space between the edge of a page and the content within it. The margin ensures that everything, but especially text and body copy, sits properly and comfortably in the document.
Graphic Design Terms and Definitions You Need to Know
There’s mock-ups for everything from tote bags to iPads so they can be used to show how an entire campaign or brand roll-out would look. Check out our list of 50 free mock-ups to help bring your designs to life. A logo of a company that does not contain the brand name itself—usually a shape or character used to visually represent the company.
A prototype is a preliminary model of our product used for testing. You’ll often build different fidelity prototypes during the product development process. However, landing pages are often tied to ads and search results and are designed to meet specific conversion goals. Not only are they the page a user lands on, but they are also a crucial part of marketing campaigns. Information architecture is the practice of arranging content in a product in an understandable manner.
An understanding of composition is essential for creating effective, compelling designs. The color wheel is a circular diagram of colors arranged by their chromatic relationship. It is a useful tool for understanding color theory and creating harmonious color combinations. Negative space is an important component of a balanced composition. It gives the design elements room to breathe, creating balance and helping guide the viewer’s eye through the design. It can also be used creatively to form shapes and convey additional meaning, as seen in many well-known logos.
What Is a JPEG Image?
The whole manufacturing process breaks down into a number of sub-operations needed for constructing a particular garment. Some of these operations vary depending on the type of equipment available, work methods used, and workers’ skills. These samples are called "Top of production or TOP samples" and they are evaluated to ensure that the bulk production is of the same quality as the PP sample.
User interface (UI)
This helps eliminate the risk of a white border when the document is cut to size after printing. Balance – The design or placement of images, text or other design elements so as to be evenly distributed (and thus more appealing to the eye). Balance can be achieved either through symmetry, asymmetry or radial balance. TrueType Font (TTF) – An open font format designed to ensure fonts look the same on Mac, PC or in print and can be enlarged or shrunk to almost any size.
The most common key body measurements are Center Back (CB), Center Front (CF), and High Point Shoulder (HPS). On-demand manufacturing is a production model when goods are only made when or as they are required. In the fashion industry, this is also called made-to-order. Here, brands will not send the quantities they need to their manufacturers until their customers have directly ordered the product. This often leads to longer wait times for the customers, as the product has not yet been made by the manufacturer at the point of order.
Confusion is a problem when terms are not clearly defined. Agreeing on terminology helps to clearly communicate so that everyone can understand what invasive species are and why there is concern about them. From labor shortages to environmental impacts, farmers are looking to AI to help revolutionize the agriculture industry. One California startup, Farm-ng, is tapping into the power of AI and robotics to perform a wide range of tasks, including seeding, weeding and harvesting.
Some people believe that serif fonts are more legible, but the evidence on this, particularly on screen, is in fact inconclusive. Legibility will have as much to do with things like kerning, leading and tracking. Designers must consider resolution in their work, especially when designing for different mediums. An image that looks crisp on a website may look blurry when printed, or vice versa. For this reason, understanding and properly applying resolution is crucial for producing high-quality design work.
Medtech glossary: Medical device terms, abbreviations and acronyms - Medical Design & Outsourcing
Medtech glossary: Medical device terms, abbreviations and acronyms.
Posted: Thu, 22 Feb 2024 08:00:00 GMT [source]
It can actually be of any colour and it just refers to empty space. Relatively more lively than the complementary and analogous, Triadic colours refer to those three colours that are evenly spaced on the colour wheel. They have strong contrast but also can work really well together. Pastel to neon and everything in between, we love colour. Here are some graphic design terms related to colours and their theory. Whether you are new in the field of graphic design or aspiring to level up your knowledge, this post is going to help you out!
Raster images are resolution-dependent, meaning they have a fixed number of pixels and can lose quality when resized or scaled up. A style guide is a document that defines the visual elements of a brand. It outlines things like logo design, typography, color schemes, imagery, and other elements that should be used in any branded materials. A style guide helps maintain consistency and ensures that all designs adhere to the same standards. Creating and following a style guide results in a stronger and more consistent brand image. Some clients may provide designers with a style guide to follow so that all materials adhere to their standards.
Embossing and debossing are printing techniques that create raised (embossed) or sunken (debossed) areas within a document. They are often used to add texture and dimension to a design but can also be used as a branding element. For example, a business card may use embossing or debossing on a logo or text. In design, texture refers to the visual appearance of a design. In others, adding rich, layered graphics to a design can help to create a visual texture.
Feng shui - A practice of arranging furniture and other elements in a space to promote balance and harmony, based on ancient Chinese principles. For the past four years, she's worked with online education startups like CareerFoundry, mentoring and writing curriculum content. Currently, she is Head of Product at Iguama Inc., a startup developing the technology loyalty programs need to help their users redeem points on online retailers. The user experience refers to a user’s emotions, attitude, and perceptions about a product, system, or service. In other words, it is how you feel while interacting with an app or website.
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